Conversational Cause Marketing
BroadCause is an online platform designed to activate, accelerate and aggregate passionate communities around cause-based initiatives. The platform is powered by Kanjoya’s passion-based communities on Twitter, Facebook, and Experience Project – reaching an audience of 11+ million people every week around cause campaigns. Authentic and emotional engagement through story-telling is our focus. We know that social audiences will only care if they feel emotionally connected to the issue.
How It Works
Every week (7-days) we select a Featured Cause to receive the benefit of being shared to our audience of 11+ million people. We work with the organization or brand to design the message to distribute through our social channels on Facebook, Twitter and Experience Project. In addition, a Campaign Page is developed for the cause to tell their story and allow individuals to share personal stories & support with one another. Lastly, we deliver your cause a BroadCause iframe that aggregates all conversation & stories happening around your campaign; embeddable anywhere.