Crane Emotional Intelligence Platform™ transforms unstructured data and digital texts into actionable insights that improve customer experience
Crane Emotional Intelligence Platform™ is the leading emotion analytics platform powered by advanced natural language processing (NLP) technologies. Our algorithm enables companies to unlock the knowledge within rich and valuable narratives in online forums, transcripts from call centers, customer and employee surveys and social media conversations to reveal the meanings and emotions behind users' intentions and decisions.
We help companies interpret customer decisions by providing deep, actionable insights into the emotional aspects of customer experience, and our technology equips companies with the most relevant customer experience intelligence to increase customer and employee engagement, decrease churn and identify cross-sell and up-sell opportunities.
Crane’s patented linguistics technology powers our algorithm to derive meaning from natural language and unstructured data. It is notably different than other text analytics platforms currently on the market. Powered by years of groundbreaking linguistics research at Stanford University, Crane’s algorithm is developed through continuous machine learning based on a massive and live knowledge base of human conversations. This ensures Crane automatically and continuously adapts to changes in language, season and demographic to ensure our analytics application always deploys the most advanced, state-of-the-art NLP solution.
Crane leverages our proprietary knowledge base of structured emotional text and high-precision phrase templates to build emotional lexicons using hierarchical log-linear models. Our algorithm is trained at various levels of emotional granularity to accurately analyze any unstructured text through multi-dimensional emotion vectors. The level of granularity enables us to evaluate over 100 human emotions and apply and measure the impact of each emotion to your business.