When Change is not a Choice: Kanjoya’s founder Armen Berjikly speaks at TEDx
Posted by Armen in Experience Project, Inside Kanjoya
This summer, Kanjoya’s founder Armen Berjikly was invited to share our story at the internationally celebrated TEDx conference in Yerevan, Armenia. This year’s theme was “Embracing Change,” a perfect fit for us!
Armen spoke about his path starting Experience Project (which ultimately became Kanjoya), in his talk entitled, “When Change is not a Choice.” Change is perhaps the only constant in our lives, and much of it is unplanned, unexpected, and usually unwelcome. But change almost always presents a choice to us. This is the process that led to EP, and it is a positive, gripping, and inspirational story.
Please take a few moments out of your day to share in our heritage, and learn how the change impacting one perfect stranger battling a serious illness led Armen and the eventual team to create a platform that reaches– and helps– tens of millions of people every month.
And if you want the cheat sheet / instant preview, Armen will help you see why you’re not a unique snowflake (hint: there’s 7 billion people sharing the Earth with us, we are not alone). He’ll advise you that when change comes, you have to do your very best to make the choice to embrace it, not fight it kicking and screaming (generally doesn’t do any good). When you embrace that change, you should not aim for perfection (stalling means opportunity lost), but you have to make the bargain with yourself that you must improve relentlessly. And in the end, you’ll better understand our culture, our drive, and our passion for applying technology to making the world a better, more human, more emotional place.
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TED is an international conference focused on Technology, Entertainment and Design, and is a wonderful platform for sharing the inspiring and fascinating things going on at the leading edge of those fields. We were honored to be a participant, just as we’re honored to have you reading this post. Please share and spread the word if you liked what you saw.

